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Must-have MCard App shortlisted for prestigious transport awards

12 October 2018

Just over 12 months ago, the West Yorkshire Ticketing Company launched its ground-breaking MCard app.  This new app is proving to be extremely successful and was recently shortlisted for two awards in the Innovation and Marketing categories at the prestigious National Transport Awards, hosted by broadcaster Jeremy Vine with opening keynote presentation by the Transport Secretary Chris Grayling MP.

The MCard Android app is the first of its kind in the market and has seen over 100,000 ticket transactions, resulting in over £2 million of ticket sales. The app lets customers buy their multi-operator bus, or multimodal bus and train ticket, and then upload it from their phone direct on to their MCard.  A staggering 21,454 people downloaded the app in its first year alone, and these figures are continuing to rise.

Richard Armitage, Chair of the West Yorkshire Ticketing Company, commented, “Since launching smart MCards a few years ago, the West Yorkshire Ticketing Company has completely revolutionised its retail network to sell multi-operator bus and train tickets.  Not only can MCard customers go to their Bus Station Travel Centres, their local Payzone shop or use a smart-enabled ticket machine at the bus or train station, they now have a mobile option. The MCard app offers the perfect 24/7, 365 days per year, option for buying an MCard ticket”.

Customer reviews on the app say that ‘it’s easy and clear to use, saving time in every aspect” and it’s “Really convenient as it allows you to top up your MCard on the move”.

Richard adds, “It’s never been so easy to buy a multi-operator MCard, and we’ve found that if we can make purchasing a ticket easier, then we’re making travel easier and then we’re more likely to increase sales and encourage new customers to give public transport a go.  We’re continually trying to listen and respond to our customers’ needs so despite being a little disappointed that we didn't win a National Transport Award this time, we're going to keep developing and improving our tickets and services.  We’re now trying to develop an iOS version of the app to offer a truly comprehensive mobile ticketing solution across all smart devices”.

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